Top Tools for Building Sales Funnels in 2025: The Complete Guide
Building a profitable online business in 2025 requires more than just a good product or service. To truly grow and scale, you need an effective way to attract leads, convert them into customers, and keep them engaged. This is where sales funnels come in—and more importantly, the right tools to build those funnels. Whether you’re a beginner, a digital course creator, or an experienced marketer, there’s a tool made just for you. In this guide, we’ll explore the top tools for building sales funnels in 2025, combining ease of use, affordability, performance, and features.
1. Systeme.io – Best Free All-in-One Funnel Builder for Beginners
If you’re just starting your online business journey, Systeme.io is one of the best free tools you can find. It’s a complete all-in-one platform that lets you build sales funnels, manage email marketing, create automation sequences, sell digital products, host online courses, and run membership sites—all under one dashboard. The standout feature of Systeme.io is its forever-free plan, which is extremely generous for beginners.
With Systeme.io, you don’t need to worry about integrations or connecting various tools—it already has everything built in. The drag-and-drop funnel builder is beginner-friendly and requires no coding. You can easily set up email campaigns, automate customer journeys, and even launch full digital products—all without ever leaving the platform. Whether you’re a solo creator, coach, or small business owner, Systeme.io is the perfect place to build your first funnel without spending a dime.
2. ClickFunnels – The Industry Leader for High-Converting Funnels
When it comes to building professional sales funnels that are optimized for conversions, ClickFunnels still leads the market in 2025. Created by Russell Brunson, ClickFunnels is built with one goal in mind: to help entrepreneurs and marketers sell more online. The platform comes with hundreds of proven templates for webinars, digital product launches, membership funnels, opt-ins, lead magnets, and more.
The drag-and-drop editor makes it easy to customize your funnel, while features like order bumps, upsells, downsells, and one-click checkouts help increase your average order value. ClickFunnels also offers advanced A/B testing, analytics, and integrations with payment gateways and email marketing tools. Though it’s more expensive than other platforms, it’s ideal for those who want a ready-to-scale business with battle-tested funnel strategies built in.
3. Kartra – Best for All-in-One Business Automation
Kartra is more than just a funnel builder—it’s a full business management platform. It combines features like email automation, landing pages, funnel building, CRM (customer relationship management), calendar bookings, helpdesks, and even video hosting. Kartra is ideal for coaches, consultants, and digital product sellers who want to run their entire business from one place.
One of Kartra’s biggest strengths is its behavior-based automation, which lets you send personalized emails and offers based on how a user interacts with your funnel. It also has built-in membership site functionality, affiliate management, and advanced tracking features. If you’re scaling a team or running multiple products and services, Kartra can streamline your operations and save you from juggling multiple tools.
4. Leadpages – Best for High-Converting Landing Pages on a Budget
If your goal is to collect emails and grow your list quickly, Leadpages is a top choice. It’s one of the most affordable and easy-to-use funnel tools, specifically designed for creating landing pages, opt-in forms, and lead capture popups. Leadpages is perfect for bloggers, solopreneurs, and small businesses looking to create simple funnels without complexity.
The platform includes conversion-tested templates, real-time performance tracking, and integrations with most popular email marketing tools. With A/B testing, mobile optimization, and built-in SEO features, Leadpages helps you launch high-converting pages fast. While it doesn’t offer full funnel automation like some competitors, it’s a great choice for beginners focused on list building and lead generation.
5. ConvertKit – Best for Email-First Funnels and Content Creators
For bloggers, YouTubers, and content creators who want to turn fans into customers, ConvertKit is one of the most creator-friendly platforms available. Originally built as an email marketing tool, ConvertKit now includes features like landing pages, product sales pages, and email automation workflows.
ConvertKit’s strength lies in its simplicity and focus on building strong email relationships. You can tag subscribers, set up automation based on behavior, and create funnel sequences that are designed to convert. Recently, ConvertKit added e-commerce functionality that allows you to sell digital products and memberships without needing a separate checkout tool. If you’re focused on email list growth and building trust through content, ConvertKit offers everything you need.
6. GrooveFunnels – Best Lifetime Deal Funnel Builder
GrooveFunnels (now often referred to as Groove.cm) is a feature-packed funnel builder that offers a one-time payment lifetime deal—making it a great option for budget-conscious entrepreneurs. Groove includes tools for building funnels, hosting videos, running webinars, managing email marketing, and selling digital products.
What makes GrooveFunnels stand out is the value for money. You get access to a full suite of tools that would typically require separate subscriptions on other platforms. The user interface has improved a lot over the years, and the community is active and supportive. If you’re looking for a long-term solution that saves you money, GrooveFunnels is worth checking out.
7. Thrive Suite – Best Funnel Tools for WordPress Users
If you’re building your site on WordPress and want complete control over design and functionality, Thrive Suite is a powerful option. It includes a collection of plugins like Thrive Architect (page builder), Thrive Leads (opt-in form builder), Thrive Quiz Builder, Thrive Optimize (A/B testing), and more.
Thrive Suite allows you to create customized landing pages, collect leads, and run complex funnels directly on your WordPress site. It’s a great choice for affiliate marketers, bloggers, and content-heavy sites that need advanced tools but don’t want to leave the WordPress ecosystem. Thrive’s tools are conversion-focused and backed by in-depth training.
8. Kajabi – Best Funnel Builder for Course Creators and Coaches
If you’re selling online courses, coaching programs, or memberships, Kajabi is one of the best platforms on the market. It combines a funnel builder, email marketing, course hosting, and landing page design into one seamless package. Kajabi’s templates are beautiful and professional, and the platform is easy to use.
While Kajabi is on the higher end in terms of pricing, it’s worth the investment if you want to build, market, and deliver your course all in one place. You can set up sales funnels with upsells and downsells, automate onboarding emails, and even create private community spaces for your students.
9. Builderall – Best Budget Funnel Tool with Tons of Features
Builderall offers one of the most extensive toolkits at a very affordable price. It includes a funnel builder, website builder, email marketing system, chatbot tools, booking tools, webinar platform, and more. Builderall is ideal for entrepreneurs who want to experiment with different types of funnels and marketing features without spending a lot.
Although the learning curve is a bit steeper, the platform has improved greatly in performance and reliability over the years. If you’re looking for a feature-rich funnel tool on a tight budget, Builderall is a solid starting point.
10. GetResponse – Best Funnel Builder with Built-in Webinars
GetResponse has long been known as an email marketing platform, but in recent years, it has added powerful sales funnel features—making it a great all-in-one tool for coaches, webinar hosts, and online marketers. It includes landing pages, email automation, payment processing, and even webinar hosting within the same platform.
This makes GetResponse a perfect choice for entrepreneurs who use webinars to build trust and drive sales. You can build funnels that include registration pages, live or recorded webinars, follow-up emails, and sales pages—all without using third-party software. If your marketing strategy includes live events or coaching, GetResponse gives you everything in one place.
Final Thoughts: Choose the Funnel Tool That Fits Your Business
The best funnel builder for your business depends on where you are in your journey and what features matter most. If you’re a beginner, Systeme.io or Leadpages offer simple, affordable options to get started. For serious marketers and businesses looking to scale, ClickFunnels, Kartra, or Kajabi offer more power and flexibility. If you’re a creator focused on content and email, ConvertKit is a perfect fit. And if you’re on WordPress or want a one-time deal, tools like Thrive Suite or GrooveFunnels are ideal.
Test a few tools, start with a free trial where possible, and choose the platform that aligns with your goals, budget, and technical comfort level. The right funnel builder can save you time, increase your sales, and help you grow a sustainable online business in 2025 and beyond.